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It is a broad market with many sub or niche markets. We'll assume you accept this policy as long as you are using this website, “Pills of Tourism with Claudia Bettiol: Tourism 365 days a year, Acquapendente and the Pugnaloni”, Ceprano Town Ambassador Award for the musician and journalist Dino Valle, Umberto Schina, the vineyards of the Selva and the entrance to Paliano, Xian, when we first met I didn’t know what I was missing. Choosing a place to visit is a voluntary act by the individual traveller who, faced with an incredible variety of offers, chooses one that nearly meets his budget and makes him feel that it can guarantee the well-being he seeks. Love seems something obvious but it is not, yet it is something that is felt immediately by a visitor and puts him in a positive state in which small local faults are read benevolently. UNESCO has drawn up a list of the places which are UNESCO World Heritage Sites. This classification must then be perceived as a ‘common good’ by younger residents who must imagine that they can build businesses around the exploitation of these assets. There has to be a secret key in choosing an event that involves the essence of the place and becomes one of the symbols. The traveller searches for the reputation of the proponent on the web: a description of the person, of the activity of the town and of what the area around offers. Certainly if you have the Colosseum or the Eiffel Tower everything seems easier and these two world symbols alone can move millions of tourists. This, for example, is the secret of success of sites such as www.tripadvisor.com and www.booking.com in which part of the content is written by the visitors themselves who leave their impressions and opinions on the site. Portals of this type are arising but they require long preparation time for contents, their loading according to SEO logic, and patience to become known. If you are a commune, apparently unfortunately symbolic with pollution, and if you are taken as a negative example at national level, what can you do? This second step ends with the organization of events and experiences. They can help, in essence, to position and to build a reputation on what is your identity on and off the web, to promote tourism on the web and in the real world. In reality it does not stop at just cleaning streets to attract and excite anyone, we need to pay attention to those thousand little details that are the personal contribution of the local citizens. ... workforce or cultural development news, issues, resources, tools, research or events. I know this is not just a sense of Read more…, This post is also available in: Have you ever met an Italian who doesn’t love bel canto? While competition and the offer of new places is increasing every day, it is increasingly important to identify market niches in which to place your territory. Tourism Promotion Ideas and Marketing Channels Both digital marketing and traditional marketing work well for promoting tourism, but of course, the best options depend on your target audience. From this communal need have been born many successful festivals on specific topics, namely ones that revolve around particular subjects, plus some generic festivals such as exhibitions of a book or book festivals. In a period of well-being it can be, of course, much easier. Edutainment and infotainment are the way to provide them with the answers they seek. Mantua is one of the splendid Italian cities of art that twenty years ago opened this literary festival following the example of the small town of Hay on Wye in Wales. Ama i cavalli Then later in the evening I can ‘give a lecture’ and vent my anger. Consulente per lo Sviluppo Turistico dei Territori, specializzato nella sostenibilità e nella promozione culturale dei piccoli territori e delle piccole imprese. Now let’s see how you can organize these actions into a strategy that allows you to achieve success without the need for large financial investments but rather through investing your energies intelligently. This classification must then be perceived as a ‘common good’ by younger residents who must imagine that... Third step. If the city is also mine (‘my town’), in fact, I am no longer cleaning the street of another, but I’m ‘loving’ the place where I live. Ingegnere, futurista e fondatrice di Discoverplaces. One of the most common mistakes is that small businesses consider communication a cost and not an investment and this ‘clips their wings’. One key strategy was set to promote cultural tourism: ‘We will promote cultural tourism based on the city’s identifying elements such as the Catalan language, its status as regional capital, unique architectural heritage and Catalan cuisine’ (turisme2015bcn.cat). You can meet authors in Rome during the year at various presentations and the excitement is given by the author and the book, but not the identification of the city with the event. The answer for them is that at times like this there is a great increase in the demand for information and community events. We have seen successful cases where these processes have been initiated by politicians but others in which the catalysts were citizens who became promoters of change by starting businesses that have involved and impressed the local population. If the visitors are international, then, your team to promote tourism must be familiar with at least one other language (an approach now taken by several international airlines). You can become the ‘pollution capital’ and become a ‘virtuous commune’ – the place where. If you do not have your own website in English or if you want to reach a large audience, you should rely on portals that sell services but also on portals that have a good reputation such as discoverplaces.travel. At the outset, we note that even an isolated area can be attractive, and the smallest village can promote tourist activities, aiming to excite those people looking for ‘somewhere away from it all’. Getting to Candelara during one of the festive days requires observing an incredible organizational machine that manages tens of thousands of people from different parts of Europe on local village roads and narrow streets of the town. Why? If the sharing of emotions and direct contact have an important value, then many municipalities and small towns can imagine how to tie their identity to some event strategically designed and started to attract visitors. The closure of many small bookshops has increased people’s needs for interaction and the desire to find oneself among people who share the same passion. The event has become an exciting experience and the whole city prepares itself to welcome visitors and to excite them in various ways. This is just the first step to make citizens welcome travelers, by offering them the experiences they seek communicated in a language they understand. In this way you can get the advantage of concentrating efforts on achievable goals and having advance knowledge of the types of tourists who might choose your place for his trip. To understand what levers to use to attract new visitors is their greatest challenge. First step. Knowing the particular interests of your tourist, his hobbies and his interests, allows you to be able to more easily reach him through social networks which, by their nature, are structured around common interests. Just review the success of Dubai, that until thirty years ago was just a desert trading post, to understand the power of money in the tourism sector. Also, because it is difficult to find hotels in small villages they are instead experimenting with proposals such as the ‘spread’ hotel that can be managed both by private individuals and by the community. The uniqueness of a tourist experience is given by the scope of the emotions it receives that have a strong human component. Returning to the concept of the ‘spirit of the place’, the strength of simple ideas is amazing. ‘Public Relations’ with a visitor means making an intercultural communication exercise, it means having to establish connections with someone who came to your site full of expectations. Even waste can become exciting if you encourage small industries and artisans for ‘upcycling’ – furniture, fashions, jewellery. 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